KHS Launches YouTube Broadcast [05/31/2012]
By releasing its own YouTube channel, KHS is taking an important step in the direction of social media. Using this platform, this international manufacturer of filling and packaging systems for the beverage, food, and non-food sectors is able to consolidate its medial online presence by offering customers, employees, and interested users a virtual location that presents a collection of corporate and product videos.
Making system competence tangible
The first step involves providing the very latest in films and animations pertaining to all aspects of the company and its innovative products. Product videos for example, explain the complex processes of individual machines and complete lines step by step.
Videos showing ultra-modern equipment in operation at customer sites also provide further in-depth insights. The user gets an immediate impression of the practical implementation of the intelligent systems from KHS. Innovative and customer-oriented systems become tangible based on best-practice examples. All video contents are additionally augmented with brief user-oriented descriptions.
Offering additional content
Because social media and live daily media such as YouTube thrive on interaction and up-to-date content during the course of the year, KHS will be successively expanding is YouTube presence to make the channel a "center of competence".
The platform is intended as an ideal complement to the technically outstanding content of the corporate website and to make it accessible to and tangible for various interested parties.
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