More sustainable packaging: Carlsberg launches Snap Pack
The Carlsberg Group has set itself ambitious sustainability targets: Switching to the packaging solution Nature MultiPack™ is one of the Carlsberg Group’s initiatives aligned to the new industry-leading sustainability program “Together Towards ZERO”.
- World premiere in the market under the name Snap Pack
- Nature MultiPack™ to save up to 76 percent on plastic
- Carlsberg Group and KHS subsidiary NMP Systems cooperate to create ground-breaking innovation for can beer packs
Nature MultiPack™ combines sustainability with customer convenienceIn the run-up to the market launch, the Carlsberg Group invested heavily in market research in order to better understand the wishes and needs of its customers. The result: sustainability is one of the most important purchasing criteria for consumers. Carlsberg then developed its sustainability programme "Together Towards ZERO". Its objectives include reducing carbon emissions by for example reducing waste and increasing recycling and reuse of materials. The Nature MultiPack™ perfectly meets this objective. "The Snap Pack offers our customers the opportunity to enjoy a high-quality beer that is also better for the environment”, explains Hoffmeyer. A key criterion of the pack is convenience, and here the partners NMP Systems and Carlsberg have worked hard to ensure consumer satisfaction. One of the benefits being less waste generated for consumers, and another being the benefit of perfectly aligned cans. Consumers can thus easily identify the product and find it on the shelf. This feature offers additional advantages at the point of sales. “Aligning the layout of each single can in the Nature MultiPack™ creates a so-called billboard effect. This effect brings a larger visual communication area for the brand displayed on the shelf”, explains Christoph Georg von Aichinger, Senior Sales Director at NMP Systems. The outstanding handling of the Nature MultiPack™ and the easy separation of single cans provide perfect consumer convenience.
Many years of development process up to market launchCarlsberg implements Nature MultiPack™ for cans as four and six packs including the carrying handle and will to begin with be selling it in the UK and Norway with Denmark, Carlsberg's home country, following in early 2019. The market launch was preceded by an intensive research and development phase. A particular challenge was the composition of the adhesive which bonds the filled cans with only a few adhesive dots to create a stable pack. The many hours of development have ensured that the individual cans can easily be separated with a single movement. "We have succeeded in developing an adhesive that works without damaging the printing ink and lacquer on the can", says von Aichinger. In the coming months Carlsberg and NMP Systems will follow the initial market launch with great interest, to see how consumers and customers accept the innovation.
About NMP Systems GmbHNMP Systems GmbH, based in Kleve, Germany, is a wholly owned subsidiary of KHS GmbH. The company is responsible for the global marketing of Nature MultiPack™ and Direct Print Powered by KHS™, two innovative, sustainable and future-proof PET packaging systems developed by KHS. KHS GmbH, headquartered in Dortmund, Germany, is one of the world's leading manufacturers of filling and packaging systems for the beverage, food and non-food industries.
Carlsberg Snap Pack
By switching over to the Nature MultiPack™ packaging system the Carlsberg Group wants to save up to 76% of plastic per annum – in absolute figures more than 1,200 tons per year.Download image (JPG, 2 MB)
Simon Boas Hoffmeyer
Simon Boas Hoffmeyer, head of Sustainability at Carlsberg, also considers it his company’s responsibility to protect the climate, nature and the environment.Download image (JPG, 582 KB)